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Film Stardom and the Ancient Past
74,92 € *
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This book offers the first comprehensive exploration of how the ancient past has shaped screen stardom in Hollywood since the silent era. It engages with debates on historical reception, gender and sexuality, nostalgia, authenticity and the uses of the past. Michael Williams gives fresh insights into 'divinized stardom', a highly influential and yet understudied phenomenon that predates Hollywood and continues into the digital age. Case studies include Greta Garbo and Mata Hari (1931), Buster Crabbe and the 1930s Olympian body, the marketing of Rita Hayworth as Venus in the 1940s, sculpture and star performance in Oliver Stone's Alexander (2004), landscape and sexuality in Troy (2004), digital afterimages of stars such as Marilyn Monroe, and the classical body in the contemporary ancient epic genre. The author's richly layered 'archaeological' approach uses detailed textual analysis and archival research to survey the use of the myth and iconography of ancient Greece and Rome in some of stardom's most popular and fascinating incarnations. This interdisciplinary study will be significant for anyone interested in star studies, film and cultural history, and classical reception.

Anbieter: Dodax
Stand: 27.01.2020
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Film Stardom and the Ancient Past
76,72 € *
ggf. zzgl. Versand

This book offers the first comprehensive exploration of how the ancient past has shaped screen stardom in Hollywood since the silent era. It engages with debates on historical reception, gender and sexuality, nostalgia, authenticity and the uses of the past. Michael Williams gives fresh insights into 'divinized stardom', a highly influential and yet understudied phenomenon that predates Hollywood and continues into the digital age. Case studies include Greta Garbo and Mata Hari (1931), Buster Crabbe and the 1930s Olympian body, the marketing of Rita Hayworth as Venus in the 1940s, sculpture and star performance in Oliver Stone's Alexander (2004), landscape and sexuality in Troy (2004), digital afterimages of stars such as Marilyn Monroe, and the classical body in the contemporary ancient epic genre. The author's richly layered 'archaeological' approach uses detailed textual analysis and archival research to survey the use of the myth and iconography of ancient Greece and Rome in some of stardom's most popular and fascinating incarnations. This interdisciplinary study will be significant for anyone interested in star studies, film and cultural history, and classical reception.

Anbieter: Dodax AT
Stand: 27.01.2020
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Nick Zinner
35,00 € *
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High Quality Content by WIKIPEDIA articles! Nicholas Joseph Zinner (born December 8, 1974) is the guitarist for the New York rock band Yeah Yeah Yeahs. He is known for his "unmistakable" wild hair, skinny physique, and pale appearance. Zinner is also a member of the band Head Wound City along with members from The Locust and The Blood Brothers. Since 2001, Zinner has many collaborative efforts under his belt with such acts as TV on the Radio, Har Mar Superstar, Ronnie Spector The Horrors, and Scarlett Johansson. He contributed guitar and keyboard to several tracks on Bright Eyes' 2005 album Digital Ash in a Digital Urn and went on tour with the band as a full member. Zinner produced the re-mix of the track 'Compliments' on British group Bloc Party's 2005 album Silent Alarm Remixed, and has remixed The Plot to Blow Up the Eiffel Tower's song, "INRI," on their INRI ep. Zinner has also remixed Single Frame's song, "People are Germs," in addition to appearing in the music video.

Anbieter: Dodax AT
Stand: 27.01.2020
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Brand Hate
55,82 € *
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This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. In today's world, it is almost impossible not to run into hateful language about companies and their brands in digital consumption spaces. Consumer hostility and hate is not hidden and silent but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards as a result of the Internet's democratic architecture. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. Finally, it provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.

Anbieter: Dodax AT
Stand: 27.01.2020
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Nick Zinner
34,00 € *
ggf. zzgl. Versand

High Quality Content by WIKIPEDIA articles! Nicholas Joseph Zinner (born December 8, 1974) is the guitarist for the New York rock band Yeah Yeah Yeahs. He is known for his "unmistakable" wild hair, skinny physique, and pale appearance. Zinner is also a member of the band Head Wound City along with members from The Locust and The Blood Brothers. Since 2001, Zinner has many collaborative efforts under his belt with such acts as TV on the Radio, Har Mar Superstar, Ronnie Spector The Horrors, and Scarlett Johansson. He contributed guitar and keyboard to several tracks on Bright Eyes' 2005 album Digital Ash in a Digital Urn and went on tour with the band as a full member. Zinner produced the re-mix of the track 'Compliments' on British group Bloc Party's 2005 album Silent Alarm Remixed, and has remixed The Plot to Blow Up the Eiffel Tower's song, "INRI," on their INRI ep. Zinner has also remixed Single Frame's song, "People are Germs," in addition to appearing in the music video.

Anbieter: Dodax
Stand: 27.01.2020
Zum Angebot
Brand Hate
80,78 € *
ggf. zzgl. Versand

This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today's digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards.The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.

Anbieter: Dodax
Stand: 27.01.2020
Zum Angebot
Brand Hate
78,85 € *
ggf. zzgl. Versand

This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today's digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards.The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.

Anbieter: Dodax
Stand: 27.01.2020
Zum Angebot
Brand Hate
75,27 € *
ggf. zzgl. Versand

This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today's digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards.The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.

Anbieter: Dodax AT
Stand: 27.01.2020
Zum Angebot
Brand Hate
78,99 € *
ggf. zzgl. Versand

This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today's digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards.The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.

Anbieter: Dodax AT
Stand: 27.01.2020
Zum Angebot

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